Not many professionals can double as a fashion designer and fashion illustrator. However for Oluwasegun Benedict Ajibola, the Lead Creative Director of the eponymous brand OBA, it is a piece of cake. He effortlessly expresses his dexterity both as a fashion designer and illustrator.
With the release of his recent sketches – Women Profile Collection, Oluwasegun has just reaffirmed his borderless craftsmanship and innovative sophistication in fashion illustration. Aimed at celebrating the dynamism of the Aftican feminine population; the Women Profile collection pays homage to the beauty, boldness, transformative ability and resilience of the African women. Without mincing words, I can affirm that each design is a unique blend of insights which celebrate African women individuality and distinctiveness.
From refined minimalism, vibrant colours pallete, aesthetics and originality, Oluwasegun has not just represented creative ideas in drawings but curated intricate designs of timeless impacts. These sketches showcase the beauty of women fashion beyond trends but also giving a deeper look into African women cultural diversity, inclusiveness and influence characteristic of the profound understanding of Oluwasegun Benedict Ajibola on fashion evolution and story-telling. He has just taken me aback on how innovative thinking and creative craftsmanship can be useful in communicating a fashion storyline.
With this collection which celebrates the influence and dynamism of African women, Oluwasegun Benedict Ajibola has prominently lended a weight to the unique nature of African women through mind-blowing visualisation of designs in ink, lead and water colour mediums. Moreso, Oluwasegun Benedict Ajibola has not just showcased the beauty of a well conceived creativity but he’s also creating an unforgettable and inspiring signature illustrations capable of shaping the future of African fashion industry.
