Lancôme is shaking up the beauty world with its daring new campaign, #MESSWITHLANCÔME, inviting makeup enthusiasts to embrace creativity and defy traditional beauty norms. Moving beyond its classic sophisticated look, Lancôme encourages a playful, carefree approach to makeup. The campaign champions joyful messiness—think vibrant colours and spontaneous artistry—offering a fresh, exciting twist on beauty.
The campaign kicks off with the #MESSWITHLANCÔME Content Factory in Nigeria, where a vibrant group of Nigerian women will experiment with Lancôme products in a dynamic, rule-free environment. This exclusive event will showcase a new, playful side of Lancôme as participants create and share bold, inventive looks. Join the movement by uploading your playful makeup experiments using the hashtag #MESSWITHLANCÔME. It’s time to get creative, embrace your unique style, and celebrate beauty with no limits.
