Babayo is a Nigerian fashion brand founded in 2017 by Aisha Babayo Shehu, celebrating the craftsmanship and cultural richness of African heritage, particularly inspired by the Fulani ethnic group of West Africa. The brand specializes in ready-to-wear womenswear, offering modern designs that blend style with comfort, characterized by laidback silhouettes and flowy outfits.
At the core of Babayo’s essence lies its commitment to storytelling through fashion, weaving tales of culture and heritage into each collection. The brand showcases the beauty of African craftsmanship through prominently featuring vibrant hued embroidery, adorning a variety of garments including shirts, blouses, crop tops, and kaftans, all designed in solid colors to emphasize elegance and tradition.
In 2021, Babayo made a notable debut at Lagos Fashion Week, where it showcased its “Fulani Tribe” collection. This collection exemplified Babayo’s fusion of heritage and innovation, offering contemporary interpretations of traditional Fulani attire. Babayo continues to captivate fashion enthusiasts with its timeless designs that celebrate the diversity and vibrancy of African culture.
